“100% owned and run by skaters” accompanied by a photo of The Governor, Marius Syvanen, pushing were the only clues we were given of this new skate footwear company several months back:
And now, a bit more info. Marius is the first rider and you can see him busting here, switch, as well as in his new Habitat part.
“As you may have noticed @suomi_bob is our first team rider.Check out his great new part ”Aalto” (link in bio) where he is skating in his soon to be released Substitute signature shoe ”The Govs”📷: @samuelashley“
This is rad on a lot of levels. We love to see The Govs in his sober mind state still ripping across the globe. That and the state of skateboarding footwear is in a funky place and a new skater-owned brand might just be what the doctor ordered.
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Related: Marius Syvanen ‘Outliers’ Interview
Stay tuned to Substitute’s IG as there’s no website or info on where to buy just yet.
Related: The Governor: Marius Syvanen
